Senior Program Manager – Digital Marketing & Model Launch Transformation

The Client is looking for a Senior Program Manager to lead the design and implementation of a new marketing model launch process for their major vehicle and campaign launches. This is a transformation and execution role for someone who can both architect a better operating model and lead that model in practice. Honda needs someone who can step in, understand the complexity of cross-functional launch coordination, and create a stronger system for digital campaign readiness, launch governance, stakeholder alignment, and execution.

• Deep program management experience leading large-scale marketing, digital transformation, or operational redesign initiatives • Proven success assessing current-state processes and evolving organizations to more effective future-state models • Experience leading complex, cross-functional campaign or product launch operations • Strong executive presence with the ability to influence stakeholders and drive organizational change • Experience building and implementing scalable operational frameworks • Ability to balance strategic design with day-to-day execution leadership Responsibilities: • Assess Honda’s current model launch, campaign launch, and digital marketing operational processes • Identify inefficiencies, bottlenecks, governance gaps, and execution risks • Redesign and implement an improved end-to-end launch framework for digital marketing and campaign execution • Build scalable processes for launch planning, timelines, stakeholder coordination, approvals, and execution readiness • Lead cross-functional coordination across marketing, creative, product, digital, agency, and leadership teams • Drive operational rigor across launch calendars, milestones, dependencies, and launch execution • Establish best practices, reporting frameworks, and launch governance models • Run the evolved process post-implementation to ensure adoption and performance